Quantcast
Quantcast, Beaux Lane House - Lower Mercer Street - 1st Floor, Dublin, D02 DH60, Ireland
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https://www.quantcast.com/privacy
RTB House S.A.
RTB House S.A., Z?ota 61/101, 00-819 Warsaw, Poland
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https://www.rtbhouse.com/privacy-center
The UK Trade Desk Ltd
The UK Trade Desk Ltd, One Bartholomew Barts Square, 10th Floor, London, ECIA 7BL, United Kingdom
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1
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https://www.thetradedesk.com/us/privacy
Epsilon
Epsilon International UK Ltd, 1 Floor Television Centre 101 Wood Lane, London, W12 7FR, United Kingdom
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https://legal.epsilon.com/eu/privacy-policy-services-de
Yahoo EMEA Limited
Yahoo EMEA Limited;The EXO Building, North Wall Quay;Dublin;D01 W5Y2;Ireland
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1
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https://legal.yahoo.com/emea/en/yahoo/privacy/index.html
Xandr, Inc.
Xandr Inc., One Microsoft Way, Redmond, 98052, USA
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10
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1
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https://www.microsoft.com/en-gb/privacy/privacystatement
NEORY GmbH
NEORY GmbH, Brandschachtstraße 2, Dortmund, 44149, Germany
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https://www.neory.com/privacy.html
ADITION (Virtual Minds GmbH)
Virtual Minds GmbH, Ellen-Gottlieb-Straße 16, Freiburg im Breisgau, 79106, Germany
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1
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https://virtualminds.com/de/plattform-datenschutzerklaerung/
Active Agent (Virtual Minds GmbH)
Virtual Minds GmbH, Ellen-Gottlieb-Straße 16, Freiburg im Breisgau, 79106, Germany
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3
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1,
2,
3
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| specialFeatures |
1
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https://virtualminds.com/de/plattform-datenschutzerklaerung/
Adex (Virtual Minds GmbH)
Virtual Minds GmbH, Ellen-Gottlieb-Straße 16, Freiburg im Breisgau, 79106, Germany
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https://virtualminds.com/de/plattform-datenschutzerklaerung/
Adform A/S
Adform A/S, Rosenborggade 15, 2nd floor, Copenhagen, DK-1113, Denmark
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https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/
Magnite, Inc.
Lionheart Squared (Europe) Ltd (FAO – Magnite), 2 Pembroke House Upper Pembroke Street 28-32, Dublin, DO2 EK84, Republic of Ireland
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https://www.magnite.com/legal/advertising-technology-privacy-policy/
Rakuten Marketing LLC
Rakuten Advertising France S.A.S., 92 rue Reaumur, Paris, 75002, France
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https://rakutenadvertising.com/legal-notices/services-privacy-policy/
GumGum, Inc.
GumGum UK Limited, Farringdon Rd, Farringdon, London EC1M 3LN, United Kingdom
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7
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7
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3
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https://www.gumgum.com/terms-and-policies/privacy-policy
Lumen Research Limited
Lumen Research Limited, 15 19 Bloomsbury Way, London, WC1A 2TH, United Kingdom
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7
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7
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3
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https://lumen-research.com/privacy/
Yieldlab (Virtual Minds GmbH)
Virtual Minds GmbH, Ellen-Gottlieb-Straße 16, Freiburg im Breisgau, 79106, Germany
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https://virtualminds.com/de/plattform-datenschutzerklaerung/
Comscore B.V.
Comscore B.V., Herikerbergweg 280, Amsterdam, 1101 CT, Netherlands
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https://www.scorecardresearch.com/privacy.aspx
Flashtalking
Flashtalking GmbH, Schanzenstrasse 35, Köln, 51063, Germany
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https://www.innovid.com/privacy-policy
Crimtan Holdings Limited
192-198 Vauxhall Bridge Road, London, England
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1
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https://www.crimtan.com/privacy-policy/
Criteo SA
Criteo SA, 32 rue blanche, Paris, 75009, France
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10
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https://www.criteo.com/de/privacy/
LiveRamp
LiveRamp, 25 rue Anatole France Levallois-Perret, Paris, 92300, France
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https://liveramp.de/privacy/datenschutzerklarung-fur-die-liveramp-dienste/
WPP Media
GroupM, 18 Upper Ground, London, SE1 9GL, England
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https://www.wppmedia.com/pages/privacy-policy
Dynata LLC
Dynata LLC, St. Katharines Way 58, E1W 1JP London, United Kingdom
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3
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https://www.dynataprivacy.com/
DoubleVerify Inc.
Doubleverify Inc, Alexanderstrasse 7, Berlin, 10178, Germany
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https://doubleverify.com/privacy-notice?tab=solutions-privacy-notice#solutions-privacy-notice
BIDSWITCH GmbH
BidSwitch GmbH, Gala Tower Menandrou 4, Nicosia, 1066, CYPRUS
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3
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1
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https://www.bidswitch.com/privacy-policy/
SMARTSTREAM.TV GmbH
SMARTSTREAM.TV GmbH, Dachauer Straße 15 c, Munich, 80335, Germany
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https://www.smartstream.tv/de/produktdatenschutz
OS Data Solutions GmbH
Ströer SSP GmbH (SSP), St.-Martin-Str. 106, 81669 München, Germany
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https://osdatasolutions.de/datenschutz/
ConnectAd Demand GmbH
ConnectAd Demand GmbH, Niederhofstrasse 37, Vienna, 1120, Austria
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3
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1
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https://connectad.io/privacy/
Bombora Inc.
Bombora, Inc, 102 Madison Avenue Floor 5, New York 10016, United State
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1,
3
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| specialPurposes |
1
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https://bombora.com/privacy
EASYmedia GmbH
EASYmedia GmbH, Hammer Str. 19, Düsseldorf, 40219, Germany
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1,
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| specialFeatures |
1
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https://login.rtbmarket.com/gdpr
advanced store GmbH
advanced store GmbH, Stefan-Heym-Platz 1, Berlin, 10367, Germany
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4
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7
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2,
7
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https://www.advanced-store.com/de/datenschutz/
emetriq GmbH
emetriq GmbH, Vorsetzen 35, 20459 Hamburg, Germany
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3
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1,
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https://www.emetriq.com/datenschutz/
Publicis Media GmbH
Publicis Media GmbH, Toulouser Allee 3, 40211 Düsseldorf, Germany
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https://www.publicismedia.de/datenschutz/
StackAdapt Inc.
StackAdapt Ireland Limited, 2nd Floor 1-2 Victoria Buildings Haddington Road, Dublin 4, D04 XN32, Ireland
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https://www.stackadapt.com/privacy-policy
Splicky GmbH
Splicky GmbH, Körtestraße 10, 10967 Berlin, Germany
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2,
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10
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1,
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3
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| features |
3
|
| specialFeatures |
1
|
https://splicky.com/de/datenschutzerklaerung/
Integral Ad Science (incorporating ADmantX)
Integral Ad Science, Inc., 12 East 49th Street, Floor 20, New York, 10017, United States
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10
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7,
10
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1,
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https://integralads.com/ias-privacy-data-management/policies/
Wizaly
Wizaly, 6 rue Jadin, Paris, 75017, France
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1,
7,
8,
9
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7,
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9
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3
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1,
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https://www.wizaly.com/terms-of-use#privacy-policy
Comcast International France SAS/FreeWheel Media
Comcast International France SAS, 115-123 Avenue Charles de Gaulle, Neuilly-sur-Seine, 92200, France
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4
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2,
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10
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1,
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| features |
3
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https://www.freewheel.com/privacy-policy/de
Polar Mobile Group Inc.
Polar Mobile Group Inc., 2300 Yonge St Suite 1600, Toronto, M4P 1E4, Canada
| purposes |
11
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10
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2,
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10
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1,
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3
|
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https://privacy.createwithnova.io/
On Device Research Limited
On Device Research Ltd, 1a Winscombe Street, London, N19 5DG, United Kingdom
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1,
2,
3
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2,
3
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| features |
1,
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3
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| specialFeatures |
1
|
https://s.on-device.com/privacyPolicy
Exactag GmbH
Exactag GmbH, Theodorstr. 178, Düsseldorf, 40472, Germany
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1,
7,
8
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| features |
2
|
| specialFeatures |
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https://exactag.com/privacy-policy/
The Kantar Group Limited
The Kantar Group Limited, More London Place 6, SE1 2QY London, United Kingdom
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1,
7,
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10
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| features |
1,
2,
3
|
| specialFeatures |
1,
2
|
https://www.kantar.com/cookies-policies
Samba TV, Inc.
Samba TV Poland, Al Jerozolimskie 123a, 02-017 Warszawa, Poland
| purposes |
1,
2,
3,
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10
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2,
7,
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9,
10
|
| specialPurposes |
1,
3
|
| features |
1,
2,
3
|
| specialFeatures |
|
https://samba.tv/users/privacy-policy?lang=de
Nielsen Media Research Ltd.
Nielsen Media Research Ltd., 5th Floor Endeavour House 189 Shaftesbury Avenue, London, WC2H 8JR, United Kingdom
| purposes |
1,
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10
|
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| flexiblePurposes |
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| specialPurposes |
1,
3
|
| features |
1,
2,
3
|
| specialFeatures |
|
https://www.nielsen.com/us/en/legal/privacy-statement/nielsen-marketing-cloud-privacy-notice/
Pixalate, Inc.
Pixalate Europe Limited, 10 Earlsfort Terrace, Dublin, Dublin 2, Ireland
| purposes |
10
|
| legIntPurposes |
|
| flexiblePurposes |
10
|
| specialPurposes |
1
|
| features |
1,
2
|
| specialFeatures |
|
https://www.pixalate.com/privacypolicy
AudienceProject A/S
AudienceProject A/S, Ryesgade 3F 3, Copenhagen, 2200, Denmark
| purposes |
1,
3,
4
|
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10
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2,
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9,
10
|
| specialPurposes |
1,
2,
3
|
| features |
1,
2,
3
|
| specialFeatures |
|
https://privacy.audienceproject.com
Commanders Act
FJORD TECHNOLOGIES, 3 BIS RUE TAYLOR, PARIS, 75010, France
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| features |
1,
2,
3
|
| specialFeatures |
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https://www.commandersact.com/de/datenschutz/
HUMAN
HumanSecurity, 8 Devonshire Square, London EC2M 4PL, England
| purposes |
|
| legIntPurposes |
10
|
| flexiblePurposes |
|
| specialPurposes |
1
|
| features |
1,
3
|
| specialFeatures |
2
|
https://www.humansecurity.com/privacy-policy/
Opinary (Affinity Global GmbH)
Opinary (Affinity Global GmbH), Engeldamm 62-64, Berlin, 10179, Germany
| purposes |
1,
2,
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11
|
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| specialPurposes |
1,
2
|
| features |
|
| specialFeatures |
|
https://opinary.com/datenschutz/?lang=de
Cint USA, Inc.
Cint Group AB, Luntmakargatan 18 1tr, Stockholm, 111 37, Sweden
| purposes |
1,
7,
8,
9
|
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| flexiblePurposes |
7,
8,
9
|
| specialPurposes |
3
|
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1,
2,
3
|
| specialFeatures |
|
https://luc.id/privacy-policy/
One Tech Group GmbH
One Tech Group GmbH, Friedensallee 38, Hamburg, 22761, Germany
| purposes |
|
| legIntPurposes |
2,
7
|
| flexiblePurposes |
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|
| features |
|
| specialFeatures |
|
https://onetech.group/datenschutz-plattform/
Happydemics
Happydemics, 73-75 rue de la plaine, Paris 75020, FRANCE
| purposes |
2,
7,
8,
9,
10
|
| legIntPurposes |
|
| flexiblePurposes |
2,
7,
8,
9,
10
|
| specialPurposes |
2,
3
|
| features |
3
|
| specialFeatures |
|
https://happydemics.com/en/terms_and_conditions
Otto GmbH & Co. KGaA
Otto GmbH & Co. KGaA, Werner-Otto-Str. 1-7, Hamburg, 22179, Hamburg
| purposes |
1,
2,
3,
4
|
| legIntPurposes |
7,
9,
10
|
| flexiblePurposes |
7,
9,
10
|
| specialPurposes |
1,
2,
3
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| features |
1,
2
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| specialFeatures |
1
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https://www.otto.de/shoppages/service/datenschutz
Adobe Audience Manager, Adobe Experience Platform
Adobe Systems Software Ireland Limited, 4-6 Riverwalk, City West Business Campus, Dublin 24, Ireland
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1,
10
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1,
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https://www.adobe.com/privacy/policy.html
Goldbach Group AG
Goldbach Group AG, Seestrasse 39, Zürich - Küsnacht, 8700, Schweiz
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1,
3,
4,
8
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2,
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2,
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10
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1,
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3
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1,
2,
3
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| specialFeatures |
1
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https://goldbach.com/ch/de/datenschutzerklaerung/goldbach-group-ag
AllMediaDesk GmbH
audio content & control GmbH, Münsterstr 246, 40470 Düsseldorf, Germany
| purposes |
1
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2,
7,
9
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1,
2
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| specialFeatures |
1
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https://www.allmediadesk.com/en/legal-information/
Online Solution
Online Solution GmbH, Noerdliche Muenchner Strasse 14, Grunwald, 82031, Germany
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1,
2,
3,
4,
7,
8,
9,
10
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| legIntPurposes |
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| flexiblePurposes |
7
|
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1,
2,
3
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| features |
1,
3
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| specialFeatures |
1
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https://adsafety.net/privacy.html
Axel Springer Teaser Ad GmbH
Axel Springer Teaser Ad GmbH, Axel-Springer-Straße 65, 10969 Berlin
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1,
3,
4
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2,
7,
10,
11
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2,
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10,
11
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| specialPurposes |
1,
2,
3
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| features |
3
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| specialFeatures |
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https://www.adup-tech.com/rechtliches/datenschutz/
GP One GmbH
GP One GmbH, Zur Linspher 3, 35108 Allendorf (Eder), Germany
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1,
3
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| legIntPurposes |
2,
7
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| flexiblePurposes |
2
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| specialPurposes |
1,
2
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| features |
1
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| specialFeatures |
1,
2
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https://www.gsi-one.org/de/privacy-policy.html
Reppublika Research and Analytics Austria GmbH
Reppublika Research &, Analytics Austria GmbH, Karlsgasse 7/5, Vienna, 1040
| purposes |
1,
2,
3,
4,
7,
8,
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10
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| legIntPurposes |
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1
|
| features |
2,
3
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| specialFeatures |
2
|
https://www.reppublikaresearch.com/ratings-datenschutzordnung
Cint AB
Cint AB, Luntmakargatan 18, 111 37 Stockholm, Sweden
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1,
7,
8,
9,
10
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7,
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10
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1,
3
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1,
2,
3
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https://www.cint.com/participant-privacy-notice
Google Advertising Products
Google Ireland Limited, Google Building Gordon House Barrow St, Dublin, Dublin 4, Ireland
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1,
3,
4
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2,
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9,
10
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2,
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10
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1,
2,
3
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1,
2,
3
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| specialFeatures |
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https://business.safety.google/intl/de/privacy/
GfK GmbH
GfK SE, Sophie-Germain-Strasse 3-5, 90443 Nürnberg, Germany
| purposes |
1,
7,
8,
9
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2
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https://help.sensic.net/privacypolicy_en.html
Ad Alliance GmbH
Ad Alliance GmbH, Picassoplatz 1, Köln 50679, Germany
| purposes |
1,
2,
3,
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10
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| specialPurposes |
3
|
| features |
2
|
| specialFeatures |
1
|
https://www.ad-alliance.de/datenschutz/
Amazon Ads
Amazon Europe Core S.a.r.l., 38 avenue John F Kennedy, Luxembourg, L-1855, Luxembourg
| purposes |
1,
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3,
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10
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10
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1,
2,
3
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1,
2,
3
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| specialFeatures |
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https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010&language=de_DE
EASY Marketing GmbH
EASY Marketing GmbH, Asselner Hellweg 124, 44319 Dortmund, Germany
| purposes |
1,
2,
7,
8
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2,
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8
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1,
2
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1,
2,
3
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| specialFeatures |
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https://trck.easy-m.de/privacy-policy.do
Bannernow, Inc.
Tamara Godoroja, Via Puglie 7, Cesano-Maderno, 20811, Italy
| purposes |
1,
4
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2,
7,
10
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1,
2
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https://bannernow.com/privacy
Nielsen International SA
Nielsen International SA, Via Cassarinetta 25, 6900 Lugano, 20097, Switzerland
| purposes |
1,
8
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| legIntPurposes |
7,
9,
10
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| flexiblePurposes |
7,
9,
10
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1,
3
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| features |
1,
2,
3
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| specialFeatures |
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https://www.nielsen.com/legal/privacy-principles/digital-measurement-privacy-statement/
Quality Media Network GmbH
Quality Media Network GmbH, Alt-Niederkassel 75, 40547 Düsseldorf
| purposes |
1,
2,
3,
4,
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9
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| legIntPurposes |
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1,
2
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https://www.qualitymedianetwork.de/datenschutz/
SOMQUERY SOMTAG - (SevenOne Media)
SevenOne Media, Medienallee 4, 85774 Unterföhring, Germany
| purposes |
1,
3,
4
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| legIntPurposes |
2,
10
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| flexiblePurposes |
2,
10
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| specialPurposes |
1,
2,
3
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| features |
1,
2,
3
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| specialFeatures |
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https://www.seven.one/datenschutzhinweise/somquery-somtag
cynapsis interactive GmbH
Cynapsis Interactive GmbH, Neubrückenstraße 8-11, 48143 Münster
| purposes |
2,
7,
8,
10,
11
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| features |
1
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https://www.cynapsis.de/impressum#datenschutz
ProSiebenSat.1 Digital Data GmbH
ProSiebenSat.1 Digital Data GmbH, Medienallee 7, Unterföhring 85774, Germany
| purposes |
1,
2,
3,
4,
5,
6,
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8,
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11
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1,
2,
3
|
| features |
1,
2,
3
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| specialFeatures |
1
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https://www.7pass.de/psdd/datenschutzbestimmungen-cdb.html
Nexx360
61 Av. Charles de Gaulle, 92200 Neuilly-sur-Seine, Frankreich
| purposes |
1,
2,
4
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| legIntPurposes |
10
|
| flexiblePurposes |
10
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| specialPurposes |
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| features |
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| specialFeatures |
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https://nexx360.io/new-footer-privacy-policy-cloud-en/
glomex GmbH
glomex GmbH Dieselstraße 1, 85774 Unterföhring, Germany
| purposes |
1,
3,
4,
6,
9
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2,
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11
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2,
7,
8,
10,
11
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1,
2,
3
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| features |
1,
2,
3
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| specialFeatures |
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https://www.glomex.com/en/privacy-policy/privacy-notice-for-the-glomex-player/
TV SQUARED LIMITED d/b/a InnovidXP
TV Squared Limited, Fifth Floor, 1 Exchange Crescent, Conference Square, Edinburgh, EH3 8UL
| purposes |
1,
7,
9,
10
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3
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1,
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3
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https://www.innovid.com/privacy-policy/
Extreme Reach, Inc
Extreme Reach, Inc., 80-82 Rue Anatole Levallois-Perret, Paris, 92300, France
| purposes |
1,
2,
7,
10
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| legIntPurposes |
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7,
10
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| features |
2
|
| specialFeatures |
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https://www.xr.global/legal/privacy-policy-for-xr-extreme-reach-ad-serving-and-analytics
Realytics
Realytics SAS, 87 Boulevard Perreire, Paris 75017, France
| purposes |
1,
3,
5
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7,
9
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| flexiblePurposes |
7,
9
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1,
2,
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https://www.realytics.io/platform-privacy-policy/
Hurra Communications GmbH
Hurra Communications GmbH, Lautenschlagerstraße 23a, 70173 Stuttgart, Germany
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1,
7,
8
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1,
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https://privacy.hurra.com/tcf/
XAD spoteffects GmbH
XAD spoteffects GmbH, Saarstraße 7, 80797 München
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1,
3,
5,
7,
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10
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| flexiblePurposes |
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| specialPurposes |
3
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2,
3
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https://xadspoteffects.com/en/privacy-policy/
xpln.ai SAS
32 rue de Paradis, 75010 Paris, France
| purposes |
|
| legIntPurposes |
7,
10
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| flexiblePurposes |
7,
10
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| specialPurposes |
1
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https://xpln.ai/privacy
hyScore.io GmbH
Hyscore.io, Reichenberger Str. 35, 10999 Berlin, Germany
| purposes |
2,
7,
8,
10
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https://hyscore.io/data-privacy/
CND Motion Media GmbH
CND Motion Media GmbH, Hozstraße 2, 80468 München, Germany
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1,
7,
9
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7,
9
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https://www.cnd-motionmedia.de/media/pdf/datenschutz_b2b.pdf
esome advertising technologies gmbh
esome advertising technologies GmbH, Hohe Bleichen 11, 20354 Hamburg, Germany
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1,
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| specialFeatures |
2
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https://www.esome.com/de/datenschutz/
Apple
Apple, One Apple Park Way, 95014 Cupertino, USA
| purposes |
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https://www.apple.com/de/privacy/
AGF Videoforschung (Nielsen)
AGF Videoforschung (Nielsen), Gärtnerweg 4-8, 60322 Frankfurt am Main, Germany
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https://www.agf.de/agf/?name=datenschutz
Purposes
1) Store and/or access information on a device
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
2) Use limited data to select advertising
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
3) Create profiles for personalised advertising
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
4) Use profiles to select personalised advertising
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
5) Create profiles to personalise content
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
6) Use profiles to select personalised content
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
7) Measure advertising performance
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
8) Measure content performance
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
9) Understand audiences through statistics or combinations of data from different sources
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
10) Develop and improve services
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
11) Use limited data to select content
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Features
1) Match and combine data from other data sources
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
You used your loyalty card when purchasing sunglasses at a local boutique. If you later browse content relating to summer travel, this information may be combined with your previous purchase recorded by the boutique’s loyalty program to present you with ads for swimsuits or other beach accessories.
2) Link different devices
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
You visited an online retailer website from your computer to look at mystery books and you consented to your data being used to create profiles for personalised advertising. If you later browse on your phone using the same Wifi, a vendor may infer you have been using both devices and you may be presented with an ad about the same mystery books in the mobile app you are using, but only if you have consented to receiving personalised advertising on this app.
3) Identify devices based on information transmitted automatically
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
When you see an ad in your weather forecast app, some technical details that your device always transmits when accessing the Internet (such as the IP address of your Wifi and the version of your device’s operating system) can be used for instance to limit the number of times you see the same ad in other apps.
